MS Beautilab Expands to North American Market

MS BeautiLab has appointed Shannaz Schopfer as general manager, North America. This announcement marks the continued implementation of the company’s Pulse 2025 strategy through international expansion by introducing MS BeautiLab’s next-generation global services to the North American market.

About Shannaz Schopfer

Schopfer brings two decades of experience in manufacturing, strategic planning and innovation to the company.
 
Olivier Salaun, CEO of MS BeautiLab, says, “Shannaz will lead our North American initiatives, offering our complete suite of vertically integrated capabilities, including customized development for individual clients.”

Maria Barbieri Appointed as SVP of Sales

To support these initiatives, Schopfer has named Maria Barbieri as senior vice president of sales. During her 20-year career, Barbieri has managed packaging, product, operations, supply chain and sales, and has worked extensively with leading beauty companies, including Intercos and Estée Lauder.
 
Specializing in skin care, color, and powders, MS BeautiLab provides global, end-to-end brand solutions with a focus on innovation, sustainability, and European quality. As the beauty division of the Swiss Marvinpac Group, they are positioned to provide integrated offerings that include the development and production of formulas and packaging as well as a comprehensive marketing proposition for both product and pack design.
  
In 2022, MS BeautiLab will launch an R&D lab in Los Angeles, and Schopfer will soon expand hiring to support business development and operations in the U.S.